The brief was to create a new brand identity that would be used initially to raise awareness of this new venture. Taking initial inspiration from the the idea of integration, we adapted the existing design to emulate connectivity, cables and virtual connections by using a continual line running through the typography.
Once the logo was approved we set to work creating a polished and attractive executive summary that would be sent ot to relevant Chief Execs at various NHS Trusts. The document needed to be engaging and eye-catching yet corporate and, of course, aligned with the NHS brand guidelines.
The graphical devices within the brochure are a nod to the brand identity creating a web of fibre-like connections. This graphical motif flows throughout the brochure and can be used across other marketing collateral, creating an awareness of the "network" that will be created over the whole of the South East.