MicroPlas Mouldings Ltd
Bringing a new product to market, consultation, management, design and production
Type - Brand/Product Launch
For this product launch we engaged the help of our strategic marketing partners at Built For Marketing to assist with the whole process while we took a lead on the design aspects.
This included weekly meetings via screen as we were all in different places, even countries! to agree the strategy, assign tasks and get the whole thing launched. We provided the logo design first, borne from the colours associated with the garden and buyers, photography and video shoot was arranged to provide the Amazon store with some content and a mini website was underway as well.
Later came the printed cards, stationery, bags, labelling, a gazebo and other outdoor exhibition materials that provided a well rounded set of collateral to impress new buyers.
The Potect product is now gaining real momentum and getting some attention from as far as Australia!
Read more on the story here on the Built For Marketing site