Brand alignment and why it is important for a healthy customer relationship

10 February 2020Branding / Marketing / Design

Disengagement? Lost sales? Customer confusion? Clarity and consistency will build trust and better engage your customers and prospects. Why it’s important that your brand identity and shared materials do not deviate from the brand's style, message and proposition to retain healthy sales.

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Maximising your marketing activity for better returns

12 February 2020Branding / Marketing / Exhibition & Spaces

Having done your analysis, set objectives and decided upon strategy, the implementation of your marketing activity will be your next move. Do you sometimes find yourself not knowing what to tackle first or where best to look?

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What is a Shell Scheme and what you need to know before exhibiting in one

12 February 2019Marketing / Exhibition & Spaces

A Shell Scheme is usually a standard, pre-defined space, typically lined with an aluminium framework and panelled with white foamex (plastic) walls. Firstly, you don’t need to be a sheep! If you want to stand out and make the most of your event, please read on.

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Your company's logo design and how to avoid basic mistakes

10 February 2019Branding / Marketing / Design

Understand the pitfalls of not getting your branding right and see how style and subtle things within its design can affect your buying audience and their decisions

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