Blog and other news

5 ways to make your PDF and word docs smarter

08 February 2021Design / Branding / Digital Design

Speed up and streamline processes, enhance user experience, save money, cut waste and paper with these tips.

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5 ways to showcase a new product

30 November 2020Branding / Promotion / Marketing

If your business has a product or service that can be ‘productised’, then it needs the best possible exposure. Find out more...

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How to enhance a Zoom background

10 November 2020Branding / Marketing / Presentation Design

Make small adjustments to improve your image, the lighting and sound quality in a Zoom meeting. Achieve some professionalism with a little effort.

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How to write a beneficial creative brief

12 August 2020Design / Branding / Marketing

Do you want a successful and correctly matched design outcome for your business proposition or campaign and wish to help make the whole creative process as efficient as possible? Then please read on.

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The difference between your brand and your logo

28 July 2020Design / Branding

Logo design, identity design and branding all have different roles, working together to form a perceived business or product image, which is its brand. Read our more detailed explanation here.

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WESA bronze award winners

05 June 2020Design / Promotion / Exhibition Design

Great news! We have just heard we have been awarded the bronze prize for best exhibition design at a print event.

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When the lights went out

20 April 2020Design / Marketing / Exhibition Design

The events industry was one of the first to close down but will be one of the first to return. Are you ready for when it does?

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Responsible, greener working

24 March 2020Design / Promotion / Exhibition Design

How we have strived for more eco-friendly, exhibition stands and printed materials that can also save money.

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Adapting to change

09 March 2020Design / Marketing / Digital Design

With COVID-19 health info swamping the news and events cancelling or postponing, we thought we'd share a more positive angle on how to refocus your marketing channels.

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Awards finalists

09 February 2020Design / Promotion / Exhibition Design

We are proud and excited to have been selected as a World Exhibition Stand Awards finalist. These awards celebrate the very best in exhibition stand design and experience.

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Maximising your marketing activity for better returns

17 January 2020Design / Promotion / Marketing

Having done your analysis, set objectives and decided upon strategy, the implementation of your marketing activity will be your next move. Do you sometimes find yourself not knowing what to tackle first or where best to look?

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Brand alignment and why it is important for a healthy customer relationship

06 November 2019Design / Branding / Marketing

Disengagement? Lost sales? Customer confusion? Clarity and consistency will build trust and better engage your customers and prospects. Why it’s important that your brand identity and shared materials do not deviate from the brand's style, message and proposition to retain healthy sales.

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Logo design and how to avoid basic mistakes

10 August 2019Design / Branding

Understand the pitfalls of not getting your logo design right and see how style and subtle things within its make-up can affect your buying audience's decision making.

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What is a Shell Scheme and what you need to know before exhibiting in one

20 April 2019Design / Promotion / Exhibition Design

A Shell Scheme is usually a standard, pre-defined space, typically lined with an aluminium framework and panelled with white foamex (plastic) walls. Firstly, you don’t need to be a sheep! If you want to stand out and make the most of your event, please read on.

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