Blog and other news

How to Write a Beneficial Creative Brief

12 May 2020Branding / Marketing / Design

Do you want a successful and correctly matched design outcome for your business proposition or campaign and wish to help make the whole creative process as efficient as possible? Then please read on.

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The difference between your brand and your logo

29 April 2020Branding / Marketing / Design

Logo design, identity design and branding all have different roles, working together to form a perceived business or product image, which is its brand. Read our more detailed explanation here.

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When the lights went out

14 April 2020Marketing / Exhibition & Spaces

The events industry was one of the first to close down but will be one of the first to return. Are you ready for when it does?

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Responsible, greener working

28 March 2020Marketing / Exhibition & Spaces / Design

How we have strived for more eco-friendly, exhibition stands and printed materials that can also save money.

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Adapting to change

09 March 2020Marketing / Exhibition & Spaces

With COVID-19 health info swamping the news and events cancelling or postponing, we thought we'd share a more positive angle on how to refocus your marketing channels.

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Awards finalists

09 February 2020Exhibition & Spaces / Design

We are proud and excited to have been selected as a World Exhibition Stand Awards finalist. These awards celebrate the very best in exhibition stand design and experience.

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Maximising your marketing activity for better returns

17 January 2020Marketing / Exhibition & Spaces

Having done your analysis, set objectives and decided upon strategy, the implementation of your marketing activity will be your next move. Do you sometimes find yourself not knowing what to tackle first or where best to look?

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Brand alignment and why it is important for a healthy customer relationship

06 December 2019Branding / Marketing

Disengagement? Lost sales? Customer confusion? Clarity and consistency will build trust and better engage your customers and prospects. Why it’s important that your brand identity and shared materials do not deviate from the brand's style, message and proposition to retain healthy sales.

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What is a Shell Scheme and what you need to know before exhibiting in one

20 June 2019Marketing / Exhibition & Spaces

A Shell Scheme is usually a standard, pre-defined space, typically lined with an aluminium framework and panelled with white foamex (plastic) walls. Firstly, you don’t need to be a sheep! If you want to stand out and make the most of your event, please read on.

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Logo design and how to avoid basic mistakes

10 May 2019Branding / Design

Understand the pitfalls of not getting your logo design right and see how style and subtle things within its make-up can affect your buying audience's decision making.

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