"Life is really simple, but we insist on making it complicated.”

Confucius

We convert ideas into honest, uncomplicated creative design that eliminates confusion

“Clutter and confusion are failures of design, not attributes of information.”

Edward R. Tufte

Design - why complicate it?

Living our busy, modern lives and with so much visual bombardment out there, it's so easy to become numb to the value of simplistic, to-the-point design and its associated products for a business to gain success.

We use experience and reason to build clarity into our graphic design work that helps bring about positive outcomes for our clients. We challenge certain norms and common assumptions to narrow down your decision making process and help you avoid any commercial pitfalls.

Graphic design is the epicentre of all our work, it’s the constant that is within everything we do and all other activity is built around these graphics, whether it is a 2D print, 3D exhibition, marketing promotion or animation, it’s all relative.

Branding design

Logo design, brand guidelines, brand application and activation.

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Brochure design

Printed brochure design, eBrochure design and interactive PDF design.

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Digital design

Web design, motion graphics and interactive presentation design.

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Presentation design

Online zoom or stand-alone clickable.

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3D design

3D modelling and visualisation.

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Exhibition design

Custom build exhibition, shell scheme fit out, portable pop up and banner displays.

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Let’s be clear

Graphic design is everywhere and it’s becoming increasingly difficult to be heard in any marketplace with so much white noise constantly bombarding us. A design needs to be understood quickly so, if it has even one unnecessary feature it can disturb the overall reaction to it, potentially causing a buyer to go elsewhere.

It is said that a buying decision is 57% made on first sight. A good, clean design will be almost instantly absorbed, engaging, attractive and make the prospective buyer or user want to interact with a brand. For example, a brochure that is hitting the main points of sale in the first paragraph or top third, with evidence to back up its claims, will be a better piece of design than one that’s over-designed and too busy.