Belle & Flo
To create a new style and personality for this boutique brand, elevate it to reach a wider market and manage the application of graphics.
Type - Branding
When we met the founders of Belle and Flo, a boutique fashion jewellery wholesaler, they had a name but no real branding or identity. It was clear they also wanted to expand into other products later on and needed to have a logo design that could be applied to packaging, signage, exhibitions, literature, a website at some stage and more. It needed to be modern, delicate, yet show a strong sense of what it represented.
The chosen theme was an art deco inspired meets hand drawn roundel. A letter form that appeared like a signature ‘rubber stamp’ but still could be interpreted as a soft, gift-wrapped icon.