Design - why complicate it?

Living our busy, modern lives and with so much visual bombardment out there, it's so easy to become numb to the value of simplistic, to-the-point design and its associated products for a business to gain success.

We use experience and reason to build clarity into our graphic design work that helps bring about positive outcomes for our clients. We challenge certain norms and common assumptions to narrow down your decision making process and help you avoid any commercial pitfalls.

Brochure design

Printed and electronic publications

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Stationery design

Business cards to electronic templates

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Presentation design

Online zoom or stand-alone clickable

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Interactive PDF design

Multimedia rich electronic documents

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Accounting template design

Xero template sets for smarter working

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Social media design

Aligned banners, icons and adverts

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Let’s be clear

Graphic design is everywhere and it’s becoming increasingly difficult to be heard in any marketplace with so much white noise constantly bombarding us. A design needs to be understood quickly so, if it has even one unnecessary feature it can disturb the overall reaction to it, potentially causing a buyer to go elsewhere.
It is said that a buying decision is 57% made on first sight. A good, clean design will be almost instantly absorbed, engaging, attractive and make the prospective buyer or user want to interact with a brand. For example, a brochure that is hitting the main points of sale in the first paragraph or top third, with evidence to back up its claims, will be a better piece of design than one that’s over-designed and too busy.

Related work

Design case studies