Brochure design

Printed, interactive and digital brochures

Great imagery, engaging copy, amazing graphic design and tidy, considered layout are all the ingredients for an attention-grabbing sales brochure design. Using size, format, cleverly placed die or laser cutting, tactile, responsibly-sourced paper stocks all make the item desirable, durable and the recipient will likely choose to keep it on their shelf as a reference. A multitude of options, finishes and processes are available to you and, with our help, you can have a printed company brochure that does all you require whilst retain a quality that your customers expect.

Now, to take it a stage further, think about that traditional company sales brochure for a moment, a staple of most companies as a physical tool to engage with new and current prospects. What if you could improve your sales ratios by adding an online variant? Tweaking the current design, making some simple layout adjustments and taking advantage of current and new media that is accessible to all computers and devices.

Online and Offline

Broaden your exposure

Rich media

Add valuable interaction

Customise

Tailored to your business

Digital brochure design

Optimised interactive documents for modern business

There is even more potential to engage and inspire your prospects or audience within a re-designed online or interactive brochure.

For example, once the artwork for the printed version is ready, a simple image of a product could be turned into a 3D model and animated or examined in detail and labelled for a more immersive experience that could make all the difference to that important sale.

Adding links, actions, visual and moving media etc. Simply opening up the brochure print file and clicking “save as” to then put that version up on your website as a download is missing out on so much more.

Here are a few reasons why considering enhancing your printed sales brochure into an online brochure is important.

    • The format of an A4 page and screens and devices are not the same ratio or size so information will be cramped, smaller and the user forced to zoom and scroll, giving an uncomfortable feel to the document for the viewer.
       
    • Any headline and important info could potentially fail to be viewed in context if the supporting info or imagery is beyond the viewing area.
       
    • If the original document was a format that folded then pages will either be seen side by side or on top of one another, if saved as spreads or single pages – then the whole flow is gone.
       
    • There is not always an option to highlight a call to action except maybe for making a web address clickable on save.

    Benefits

    • Smaller file sizes
    • Better format for screens
    • Opens up ability for responses
    • Get sales/feedback through interaction
    • Can be emailed, hosted and downloaded

    Now, with more of us working remotely, there is a greater desire to be connected and perceived correctly via online channels as opposed to traditional methods. That’s not to suggest traditional print methods will cease, they will simply have an ‘online version’ or ‘digital partner’ to their printed or physical counterpart.

    We would love to hear from you to discuss your marketing challenges and help you discover more potential for your business.

    Contact us

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