10th February 2019
Your company's visual identity or logo, is probably the most important graphic device your business will have, as it remains with you for the life of the business (until you maybe decide to give it a facelift of course).
Going about creating it quickly or half-heartedly could be damaging for your business now and in the future because if it doesn't reflect your brand properly and function practically when aksed to, it could confuse or alienate your audience, prospects and buyers. It will fail and your business will not prosper.
So, before we get into the design, ask yourself a few basic questions:
These sound quite dramatic but in answer to them:
Spending time with a professional designer who will understand and listen to your business needs and aspirations, likes and dislikes etc. is a crucial first stage of any logo creation or re-fresh. They will also know what will work where, how and in what colour or context will be a good fit for your business - ultimately delivering a well-matched, distinctive, professionally designed piece of work.
After all, your company's logo:
If a company is to have aspirations to be commercially successful then they need to be starting out in the correct way with a professionally designed and relevant logo ID that will help take them there. It lives in the memory of their clients, it appears everywhere; On their website, blog, social media, stationery, marketing, vehicles, exhibitions, signage, adverts….. and so on.
Most importantly a cheap logo representing a growing company will be difficult to grow away from. If the aspirations and 5-10 year plan for the business are not present in the the early visuals then it will be harder to get there.
Some dos and don'ts when considering a new logo:
We can help you on this important journey with some initial advice over the phone or better still meet for a chat.
Think of your logo as if it was an employee working for you. You would only want a conscientious, hard worker with the company's interest at heart, wouldn't you? Now this particular 'employee' is a bit special as they would work tirelessly in many roles and on many levels, spreading the subliminal message about your organisation and getting into the memory of anyone it comes into contact with them. Also, the cash investment is much smaller as you will be investing everything at the beginning and not paying their ongoing salary.
Most importantly your company logo works for you right around the clock, 365 days a year!