12th August 2020
A good brief is both beneficial for the designer and the client. The better prepared the designer, the better the outcome.
How do you make sure you get the desired creative result you want? You write a clear and easy to follow design brief. This blog may seem odd, coming from a creative agency but we have found that when we help the client with pointers on their brief, we help ourselves too and therefore ease the process for all involved for a much better outcome.
So, here is our 10 point take on how to brief your designer or agency to help avoid any misunderstandings.
So, this should form the basis of your brief to your creative agency or designer. It doesn’t need to be a massive document, in fact the more direct and succinct it is, the better.