When we began working with Lakes they already had one brand ID but now that has grown into three subsidiary companies within the group. We were asked to simply “update and modernise” the logo without losing the memorable aspects of it.
We achieved this by giving it a 3D effect with a drop shadow, then layering and graduating it so it appeared to have various bevels and embossing - like a shiny button you'd want to press.
The business had a common and fairly simple need to communicate a good quality and dependable service. The new look will now allow them to deliver everything they do with consistency and pride in their brand.
If your business would like to gain an edge over its competition with identity design...
The stationery requirement for Lakes needed to be practical, so simple, laminated silk stock sets of business cards were produced together with sets of office printer-friendly letterheads and compliment slips.
All the paper stock was carefully chosen to work within their office environment.