Jewellery Box Concept
When Belle & Flo approached us, their brand identity didn’t quite mirror the same high quality of the New York designed jewellery they offer.
We were tasked with ensuring the company's brand portrayed the same desirable appeal to that of popular designer brands, aligning B&F with their contemporaries and a wider market audience.
We provided B&F with a modern, high-end, fashionable identity with an instantly recognisable brand property that could be used independently.
The new logo will be instantly recognisable with its future marketing uses on the website, exhibition display and jewellery packaging.
B&F are regular exhibitors at some of the country's top lifestyle trade shows, and a creative solution was needed to help grow their target market.
The exhibition stand needed to be aligned with the new brand identity we helped develop yet lend itself to the company's extensive range of jewellery and fashion accessories.
Being a wholesaler, retail outlets are Belle & Flo's biggest market, so we wanted to create an environment that reflected the same ambience found in a high-end fashion boutique environments.
Due to the plethora of shell scheme types out there, we had the added issue of supporting the frames and rails in an Octanorm (panel and pole) system. So we devised a simple but highly effective dado rail that bracketed directly into the posts. The stand was intended for solid booth walls at the majority of their trade shows, so this one-off was a particular challenge.
The solution was to provide them with a bespoke modular idea that was easily adaptable with plenty of display spaces yet remaining stylish with a high fashion edge.