Case Study

Westgate EFI Global

Objective

To showcase new and current brands to a wide audience. To capture new prospects and retailers with the hotly awaited new lines. Enough space to show every product comfortably and lockable storage for additional stock.

Type - Modular Exhibition, Brand Activation

Space - 16x6m

Benefits

  • Faster installation
  • Reusable system
  • Reconfigurable spaces
  • Eco friendly
  • High impact

Westgate EFI Product Showcase 2

Westgate are a leading Equestrian distributor and the home of high end brands including The Mark Todd Collection, Gatehouse Hats, Jumpers Horse Line (JHL) and more.

After their initial few seasons of shows with us (see part one case study) we suggested a new direction to use a more 'friendly' system and process to re-activate their brand.

We could retain all the features of the wooden units and also introduce better, more impactful areas for the different brands and their products to sit.

The spaces were always fairly big and open so a lot of the additional room was used for seating, storage or other big props - like the horse and mannequins.

The savings and benefits over the old stand were:

  • transport volume dramatically reduced
  • costs saved as structure was hired
  • no refurbishments needed each time
  • reusable and reconfigurable
  • interchangeable fabric graphics
  • much smaller storage volumes
  • modular flatpack LED shelving system
  • taller, bigger and more impactful branding

All in all a huge gear change as far as the offering was concerned and the results were there to be seen. Visitor numbers grew and sales targets were met faster than before.

We have used Vivid Pixel over a number of years to design, produce and install our trade stands in the UK and Germany as well as other specific design products such as point of sale for our retailers.

Our most recent project was particularly challenging, but VP managed to not only design something in record time but helped us with a theme that worked exceptionally well within the space without breaking the bank.

Feedback from our customers and show organisers was extremely positive and we were delighted that we were able to showcase our brands so well.

In terms of organisation, VP offers a service in my opinion that is second to none, from conception through to delivery I simply do not have to worry, which is crucial to our business.

Westgate EFI Global

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