The key words being versatile, adaptable, easy, the eventual product family name became Versaform. For this new family of exhibition display products they also need to market them in a joined up and professional manner.
The logo needed to be simple and would be used everywhere from little stickers to vans and large format prints as well as online. Like the baby, mummy and daddy bear in the family, the three dot configuration represents its three current products; Titanium, Flex and Build and form an abstract "V" - Simple!
To accompany the launch of these products a small format brochure for hand out and mail out was required. We settled upon a 210mm square format and chose our mascot - the chameleon (codenamed Kermit) as he's the kind of guy that likes to change to suit where he is, much like the product.
The eventual strapline, "adapt to your environment", couldn't be more fitting for a product that does just that.
The aim was also to make this a long lasting item so the attention to what went in that wasn't time dependent was crucial. The simple layout and fresh typography with plenty of white space allows the copy and imagery to do their job.
What resulted was a really clean and minimal piece of work where our little green friend really comes alive!
For the demo and showroom kits we used our Chameleon friend again to link and reinforce what the brochure does. Simple bullet points for the main features and all surrounding a display screen that loops case study projects.