It is everywhere, surrounding us in many forms, influencing our thinking, opinion, emotions and even our behaviour. Design most likely helped you decide upon which mobile phone you ended up with or what led you to buy the car you drive, though its importance is often an overlooked area when it comes to assessing the needs and direction of a business.
When you think about it, without good design we wouldn’t have such lasting British icons such as the first Mini, the Supermarine Spitfire and even the iPod (yes, Jony Ive is a Brit!). Everything that’s been successful had a good designer involved at the outset but most of us probably take it for granted. The design industry has been undervalued in the past and this trend is on the turn as more and more talent comes out of our universities and design shows, it's phenomenal how our country continues to provide this in abundance and with such passion.
Briefing a design agency takes about an hour or two from your working life and from then on, if you like their style, approach and personality, you can form a good working relationship that can last for years. They could save you untold amounts of time, money and stress too. Having a creative mind involved at the birth of a business, during a time of change or restructure will truly bring lasting image and integrity to your product or service, it will portray a professionalism, positive attitude and stir some emotion with your audience.
When you appoint a good designer, you learn to trust them with your business plans and marketing ideas as you would an accountant or book-keeper with your financial details. They can invariably give you input where you were not expecting it, suggest alternative ideas and help with the choosing of trusted product suppliers - another time-consuming exercise.
I spent several years leading an in-house design team for a large corporate organisation, developing the individual designer’s natural abilities, instincts and aiding them in growing new skill sets. Whilst there, I also discovered that some people regarded our kind with a sort of "appreciative awe", which could be quite invigorating, but others saw us as unnecessary, costly employees and only came to see us if their boss wanted something “knocked up in Powerpoint”. This latter type of individual was always a hard nut to crack but the thrill was in the challenge of winning them over when we exceeded their brief or delivered a stunning piece of work that others around the business could see, interact with and remark upon.
Take exhibition for example, having a colourful display behind you is one thing but imagine if you could draw a crowd by engaging them on another level. With well engineered creative input and industry-wide knowledge applied at the start it can turn an ordinary stand into a memorable “experience” for the visitor. It can touch them emotionally, make them see something new, feel enlightened and even have some fun. Good memories and experiences will stick and therefore your company image will too.
Is design money for old rope? Hopefully I have given you a few valid reasons why it certainly isn’t; memories of Michael Caine managing to steal a ton of gold in red, white and blue, winning the Battle of Britain and a cool device that allows you to keep your world in your pocket - to name but three!
Vivid Pixel can consult with you on all aspects of planning and design from the very outset. We’ll help you with your marketing ideas, visual communication and of course help you decide upon the most prudent use of your budget for the best possible outcome.